Album: West Coast Pirates make a bid for the NRL

W.A Reds rebranded... WEST COAST PIRATES<br /> <br /> WARL launch West Coast Pirates NRL bid[source: www.westcoastpirates.com.au] on Wednesday 27 Jun 2012 16:06 #rugbyleague #nrl The Western Australian Rugby League today launched the West Coast Pirates as the new face of Rugby League in the West. It is part of the WARL&#039;s Official NRL Franchise Bid for the potential future expansion of the game. The presentation, held at Fraser&#039;s State Reception Centre, is an important step for the organisation as part of its drive to regain a WA team in the elite national competition. It included media, sponsors and other key stakeholders from the Rugby League community. Chairman Richard Campbell was pleased to finally get the announcement in the public domain. &quot;We are excited with the brand and felt it time we opened it up to the community. Even though some people may question the deviation from the established Reds, our research has shown it will be a fantastic new identity for the game. &quot;The Reds will always be part of our heritage. This launch comes as the second phase of our bid process after launching our Vision 2020 two weeks ago. The next phase is the completion of the actual bid document which is well in hand,&quot; Campbell said. Chief Executive Officer John Sackson went on to explain the decision and the process from here. &quot;The brand is fresh, exciting and new to Australian sport and we believe it has a marketing edge that will be enthusiastically embraced by both our stakeholders and those new to the game. &quot;While the bid process and any moves on expansion are very dependent on the Australian Rugby League Commission&#039;s strategic plan, there is an expectation that we need to be prepared and ready. &quot;From our conversations with the ARLC we understand there is a willingness to develop the profile of Rugby League in Western Australia and we expect that the television rights, being negotiated at the moment, will be announced in September with the strategic plan soon after. &quot;Equally important to



West Coast Pirates make a bid for the NRL

Updated Jul 25, 2012
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W.A Reds rebranded... WEST COAST PIRATES

WARL launch West Coast Pirates NRL bid[source: www.westcoastpirates.com.au] on Wednesday 27 Jun 2012 16:06 #rugbyleague #nrl The Western Australian Rugby League today launched the West Coast Pirates as the new face of Rugby League in the West. It is part of the WARL's Official NRL Franchise Bid for the potential future expansion of the game. The presentation, held at Fraser's State Reception Centre, is an important step for the organisation as part of its drive to regain a WA team in the elite national competition. It included media, sponsors and other key stakeholders from the Rugby League community. Chairman Richard Campbell was pleased to finally get the announcement in the public domain. "We are excited with the brand and felt it time we opened it up to the community. Even though some people may question the deviation from the established Reds, our research has shown it will be a fantastic new identity for the game. "The Reds will always be part of our heritage. This launch comes as the second phase of our bid process after launching our Vision 2020 two weeks ago. The next phase is the completion of the actual bid document which is well in hand," Campbell said. Chief Executive Officer John Sackson went on to explain the decision and the process from here. "The brand is fresh, exciting and new to Australian sport and we believe it has a marketing edge that will be enthusiastically embraced by both our stakeholders and those new to the game. "While the bid process and any moves on expansion are very dependent on the Australian Rugby League Commission's strategic plan, there is an expectation that we need to be prepared and ready. "From our conversations with the ARLC we understand there is a willingness to develop the profile of Rugby League in Western Australia and we expect that the television rights, being negotiated at the moment, will be announced in September with the strategic plan soon after. "Equally important to

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