Album: Winning In The Media

Winning the Media Game <br /> <br /> The Warriors released their ambition to become the best sporting franchise in Australasia. To do this we need to return to winning on the park. However winning on the park is not the only factor in becoming a super franchise. One of the areas where improvement is needed is the media coverage that the club has. <br /> <br /> As a rugby league franchise the Warriors are competing against other franchises that are regularly seen on “free to air” TV in their target market. The fact that New Zealand sporting coverage is so heavily dominated by pay TV has left a huge gap in the market. In 2008 it was famously reported that a free to air netball test out ranked the pay TV All Blacks in television ratings. This shows that there is a clear gap in the market which needs to be taken advantage of. The Warriors are almost solely the property of pay TV with the broadcast times of “free to air” replays only appealing to those who suffer from insomnia. I am aware that Sky are not about to roll over and put all of the Warriors games on free to air TV, but with the right financial incentive and negotiations I am sure some kind of arrangement could be made. <br /> <br /> Off the top of my head one suggestion is that the Warriors Sunday 2pm home games get broadcast on Prime TV with only half an hour delay. If this was well advertised I believe it would open up the warriors to tens of thousands of fans who are starved of sporting action. The quality of the product would open league to a whole new market. I am unsure whether “free to air” Sundays is the right model or not but what is clear is that there is a gap in the market that could see the Warriors skyrocket in popularity <br /> <br /> I talked about the quality of the product. The Warriors has done really well getting their players onto Radio Sport. Having both Michael Luck and James Maloney on national radio live for an hour each week is huge. But we need to see large improvements with the coverage on Sky Television. The Warriors nee



Winning In The Media

Updated Sep 11, 2012
There is no photo in this album yet.
rugged
Winning the Media Game

The Warriors released their ambition to become the best sporting franchise in Australasia. To do this we need to return to winning on the park. However winning on the park is not the only factor in becoming a super franchise. One of the areas where improvement is needed is the media coverage that the club has.

As a rugby league franchise the Warriors are competing against other franchises that are regularly seen on “free to air” TV in their target market. The fact that New Zealand sporting coverage is so heavily dominated by pay TV has left a huge gap in the market. In 2008 it was famously reported that a free to air netball test out ranked the pay TV All Blacks in television ratings. This shows that there is a clear gap in the market which needs to be taken advantage of. The Warriors are almost solely the property of pay TV with the broadcast times of “free to air” replays only appealing to those who suffer from insomnia. I am aware that Sky are not about to roll over and put all of the Warriors games on free to air TV, but with the right financial incentive and negotiations I am sure some kind of arrangement could be made.

Off the top of my head one suggestion is that the Warriors Sunday 2pm home games get broadcast on Prime TV with only half an hour delay. If this was well advertised I believe it would open up the warriors to tens of thousands of fans who are starved of sporting action. The quality of the product would open league to a whole new market. I am unsure whether “free to air” Sundays is the right model or not but what is clear is that there is a gap in the market that could see the Warriors skyrocket in popularity

I talked about the quality of the product. The Warriors has done really well getting their players onto Radio Sport. Having both Michael Luck and James Maloney on national radio live for an hour each week is huge. But we need to see large improvements with the coverage on Sky Television. The Warriors nee

Actions